Two words that summarize all of ecommerce in China

Updated : Nov 10, 2019 in Articles

Two words that summarize all of ecommerce in China


All the agencies you talk to, and everyone
in the industry that sells you something digital throws words at you that don’t mean anything…
okay? It don’t mean anything. There’s actually only two words that matter
to everyone in this room and it’s how you can treat everything going forward. I’m gonna make it easy on you. This whole game… everything that we do is
about REAL ESTATE. It is the most valuable real estate in the
world. This screen is about 50 square centimeters
and it processes one trillion US dollars… right? So every little spot on here is worth a lot
of money, especially the first page. We’ve tested this in every category on every
kind of device on every brand. It holds true everywhere at all times, in
all places. If you don’t own above the fold or at least
the first three rolls on a phone, you’re dead. it’s 80% of the market, so not only is the
real estate valuable… that first page is valuable… this is the reason Tmall stores
win and everyone else loses in the brand commerce market… in authorized commerce… because
Tmall stores have rights to their own brands equity. If it’s done properly you get all the… so
you sit at the top in Ming Xing Dian Pu, you sit at the top in the free search positions.

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