Shopping cart abandonment — effective real-time solution | Optilead

Updated : Sep 12, 2019 in Articles

Shopping cart abandonment — effective real-time solution | Optilead


Its so frustrating when people get as far
as your checkout and then walk away from your site. It could be because of delivery costs, technical
issues, comparison shopping or maybe they’re just not sure about something. But if you don’t know what’s stopping them
from buying, you can’t do anything about it. Isn’t that right, Mike? Every day Mike watches people leave his website
without buying. He knows that if they don’t come back within
an hour, the chance of getting that sale is reduced by 90%… …which gives Mike a real headache. If only there was a way he could speak to
them and try to win them back. Well, with Optilead he can. Optilead tracks the progress of every customer
that visits Mike’s website and monitors their journey through the sales process. Now when they drop out, Mike gets a second
chance. Optilead lets Mike know the customer has gone
away and enables him to speak to them immediately, while they are still in ‘buying mode’. By talking to them and offering help and assistance, Mike more than doubles his chances of making the sale. He also gets valuable feedback, helping him
to improve his service and website. If he can’t get hold of them on the phone,
Optilead lets him send a text or email prompting them to get back in touch. Well done Mike – another happy customer!

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