Rainbow Grocery

Updated : Nov 09, 2019 in Articles

Rainbow Grocery


Rainbow Grocery has been open since
the mid 1970s and we’re actually one of the first and most successful co-ops in the United States. The kind of customers we aim to serve
are…anybody; anybody in the community who is interested
eating and living a healthier lifestyle. That’s what the store is here for, that was
the whole intention of starting the store at
first: to host a collective of people we use to
bring food together and share amongst
themselves and [inaudible] how about we help serve the
community and provide a place where they can
come and buy, you know, good sustainable
wholesome foods. We try to encourage locally owned farms and
businesses to uh, you know, uh, provide us with food and we
also provide them an outlet to go ahead and sell their food which we have
been doing for forty something years. Because the food that%u2019s in your area
actually helps with the positive healing
process and stuff like that, we actually encourage that a lot of these
foods be from or around California regions so we don’t do business with big manufacturers or bigger companies because we’re not into GMOs-genetically modified foods. A lot of bigger companies actually condone
that kind of stuff so we go with smaller, more locally owned
independent farmers and stuff. The honey actually gets imported within a
hundred mile radius based on the fact that a lot of them have a lot of great enzymes for
people who happen to have allergies that live in the area which is actually really
beneficial to you if your food is grown and
imported from around your area. This is the produce section. Produce is one of the more well-known
sections here at our store. As you can see, a lot of the foods and stuff,
vegetables have to be labeled if they’re
organic or not. A lot of them also tell you where they came
from; this right here says they came from
Washington, and these right here are Ruby Grapefruits. These guys came out of Oasis, California. A lot of people actually–they wanna know
where their stuff comes from. We’re not always gonna have certain
foods or certain vegetables all the time
available to you because if they’re not
in season, we’re not gonna get them. A lot of the time places like Safeway year
round might have certain vegetables because
they’ve been modified to be able grow year round and stuff like
that. A lot of the stuff is more organic. So this is our bulk section–this is also
another famous area of our store because not
too many stores make bulk available to you. You guys can grab as much peanut butter as
you want. You guys can grab as much tropical
honey as you want and the beautiful thing
about it is you can bring your own container and keep
filling it up, then all you gotta do is just
weigh the stuff out first and you guys are
good to go. So we carry a lot of stuff; we got
raw coconut butter–this is locally owned. So a lot of this stuff right here–the green
little tags on our bulk stuff is locally
grown stuff. You see the little icon. And then you’ll
see the pink ones that’ll say locally
owned. So these guys are locally owned. This is a good friend of mine, Miguel, and
this happens to be our produce receiving
area. So you can see we have these bins with these
big green bags on them. These are all
compost. We do a lot of recycling and we do a lot of compost…we do a lot of composting of stuff like this. We try to make sure this stuff gets put away
in a responsible fashion. Rainbow is actually a vegan and vegetarian
store as well so we cater to a lot of people
that are strictly on their diets so the stuff that we do have here is gonna be
all meat alternatives–Tofurkey and stuff
like that so we have a wider range, a wide array of
different stuff catered to those people.

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