Nebraska Crossing app redefining modern shopping experience

Updated : Oct 12, 2019 in Articles

Nebraska Crossing app redefining modern shopping experience


GETTING SHOPPERS IN THE DOOR, AND GETTING THEM TO BUY. KETV NEWSWATCH 7’S TAYLOR BARTH HAS THIS NEW STORY. TAYLOR: GONE IS THE DAY THAT YOU BUILD A PROJECT AND THEY WILL COME. NEBRASKA CROSSING OUTLETS ONE OF MANY MALLS COMPETITING TO GET CUSTOMERS FROM BEHIND THE SCREEN AND INTO THEIR STORES>>THE CHALLENGE THAT THE RETAILERS IN THE STORE HAVE IS THAT THEY DON’T REALLY KNOW WHO WALKS IN THEIR DOOR. TAYLOR: BUT THE DEVELOPERS OF NEBRASKA CROSSING KNEW WHAT THEY WERE UP AGAINST, WHEN BUILDI THE OUTLET MALL JUST OFF I-80. THE MALL’S SMARTPHONE APP, NEXMOBILE, IS REDEFINING SHOPPING SO MUCH, THAT THE WALL STREET JOURNAL FEATURED THE OUTLETS IN A RECENT ARTICLE IT LOOKS LIKE A DIGITAL COUPON BOOK, BUT IT IS ABOUT DATA MINING. WE NEED TO SEE WHAT BRANDS THEY ARE INTERESTED IN. TAYLOR: USING THE DATA COLLECTED TO BOOST SALES. AND GET TO KNOW THEIR CUSTOMERS SENDING PERSONALIZED NOTIFICATIONS AND INSTANTANEOUS DEALS STRAIGHT TO SHOPPERS PHONES. CAN HAVE IT AT YOUR FINGERTIPS. YOU AR NOT LEAVING YOUR COUPON AT HOME AND AVOIDING THE STORE.>>WHY NOT? IT’S GOING TO SAVE ME MONEY. TAYLOR: THE APP IS ALSO CHANGING HOW MALLS WORK WITH STORES AND IT’S A POWERFUL TOOL, REACHING 300,000 PEOPLE, A QUARTER OF THE TARGET MARKET THE DEVELOPER SAYS THE OUTLETS HAVE MORE IN STORE FOR PEOPLE WHO DOWNLOAD THE APP.>>OUR NEXT ITERATION WILL INCORPORATE LOYALTY, MORE DEFINED SEGMENTATION SO THAT WE CAN GET EVEN BETTER CONTENT AND MESSAGING THROUGH TO OUR CONSUMER.

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