How To Sell On Amazon If You Live Outside The USA 🇺🇸 Jungle Scout

Updated : Nov 10, 2019 in Articles

How To Sell On Amazon If You Live Outside The USA 🇺🇸 Jungle Scout

Hey Guys! It’s Lenny from Jungle Scout. Today I’m going to show you exactly how
you can sell on Amazon from anywhere in the world. To kick things off, lets look at this page
from Amazon, and I’ll drop the link below in the description too. If you scroll down you can see all the Amazon
marketplaces that are now operating and you can sell in. The US is by far the biggest, and where most
people choose to sell because there’s so much demand there. Germany and the UK are the next biggest and
you can definitely look into some other marketplaces as well. Going through this page is very useful to
familiarise yourself with some of the tax and regulation differences between the marketplaces. I started selling a couple of years back in
the US market, and I’m from Australia if the accent didn’t give it away. Now there were a few challenges and extra
considerations being outside of the US. Number one, receiving US dollar payments. You can nominate a bank from your own country
to receive payments from Amazon, however they’ll always send it in the currency of your country. So for me that was Australian dollars. Then to pay suppliers in China, I would have
to convert it back to US dollars and actually lose money in that double exchange rate, which
you don’t want. There were two solutions I found to help with
this. World First and Payoneer. Both allow you to receive payments in US dollars,
and then make payments to suppliers in US dollars as well, so I’d recommend checking
them both out. They both offer a variety of different currencies
so if you’re selling in another marketplace outside the US, they can help with that too. Payoneer even offers a debit card which you
can then use for your business expenses, subscriptions, etcetera. Number two, not being able to inspect shipments. If you’re based in the US, a lot of sellers
will get their shipments sent from China direct to their house, giving them the option of
inspecting the product before sending it the final distance to Amazon. Plus Amazon gives you discounted shipping
rates within the US which is nice. Being in Australia of course, or any other
country, doesn’t really make sense to do this, and would be super expensive. So there’s a couple of things you can do. First, don’t inspect your goods. I got a few samples from my first shipment
sent to me, and since then I’ve now built a great relationship with my supplier and
I know they’re always going to provide me with the best goods. The other option, if you’re a little bit
worried, is to get an inspection done in China. This is a good idea if it’s your first shipment
and a new supplier you’ve never dealt with. We’d recommend Asia Inspection. I haven’t used them personally but Greg
has and a few other people on the team, but there are others out there also. Just quickly guys, if you’re getting value
from this video, please give us a thumbs up below! We’d truly appreciate it! Alright, onto Number three, setting up a company. If you’re an American living and selling
in the US, then the easiest and best legal structure is a limited liability company,
or LLC. However for those of us outside the US, there
can be a few different options. Generally, the easiest is setting up a company
in your own country. There can be options to setup in the country
that you’re selling in, such as getting a LLC in the US, but that can be more complicated
and bring in potential tax issues, so it’s usually best sticking to your own country. Those are some considerations if you’re
from another country, looking to sell in the US. Now, if you want to start selling in one of
the European markets, then another consideration is VAT, which is the equivalent of sales tax
in the US. Basically if you’ve got inventory being
stored in Europe. Eg fulfilled by Amazon, then you’ll want
to register for VAT. VAT varies from country to country, e.g 20%
in the UK, 21% in Germany, but it’s always included in your retail price, so you need
to keep that in mind. In the US you would calculate your price like
this: Product and shipping cost per unit $5 Amazon fees $5 You want a profit margin of
$10, therefore you set your price at $20. You could get more detailed with your cost
breakdown, but this is just a rough estimation. In comparison, in the UK, the calculation
would be similar but you’d one more thing. VAT here is 20%, so you’d take Product & shipping
£5 Amazon fees £5 Profit margin £10 And now you add 20% or 20 times 0.2 which equals
4£ So you would set your sales price at 24£, to account for that extra 4£ to be paid to
the government. In terms of getting setup for VAT, it can
be fairly straight forward. First you need a VAT number. You can do this yourself but the easiest way
is to get a fiscal agent, to help you through this process. You also need an EORI number in order to import
to Europe. This is easy to apply for online and free. This is not legal advice by any means. We do have a detailed webinar that goes a
lot more in-depth, and you’ll find the link in the description below. My point here though, is that if you’re
thinking about selling in Europe, to not be put off by VAT because it’s definitely possible
to figure it out. So those are some considerations if you’re
thinking about selling on Amazon from a country outside of the US or in a country outside
of the marketplace you’re selling in! Thumbs up if you’ve enjoyed this video,
and please subscribe! Until next time guys, take care!


  • Hey Lenny, awesome videos, very helpful.

    What about the Nexus tax in the states?

    From doing some research, some states have a threshold of like $10k in 12 months. It's saying we need to apply for tax in every state we sell in/where the fulfilment center is located.

    E.g NY, you need to start paying state tax when you reach $10k in sales. Their tax is 6%.

    Is that true, or does Amazon take this amount into account?

    Or, because we are outside of the US completely (in the UK), we don't need to pay this state tax at all?

    Would love to get your feedback on this. Cheers!

  • Hey Lenny, did you start a company before you start setting up your amazon seller account or you did it later, can we later change our individual account to business account? or do we need to close it and re-create, thanks

  • As i live in Australia and i want to sell on Amazon USA how can i see Amazon USA from Australia as the Americans see it, i contacted Amazon the person i spoke to did not have a clue, As we have Amazon Australia now access to Amazon USAhas been blocked is their a sotution to this problem or is their a special link for this?

  • I am confused,like i am in India and if I want to start selling in USA the should I first register company in my country and also should I pay taxes of my country or in USA plz reply🤔😅

  • One question I need someone to answer:
    I am not a US resident or citizen, and I do not own an LLC or other entity within the US. I would like to start selling in Amazon US with professional account as an individual for now, with no LLC. I have read that I need to be a person living in the US or have an LLC in the US to be able to import goods into the US. Please advise if this is true. See the following link: com/forums/t/requirements-for-individual-professional-accounts-as-a-non-us-citizen/335426

  • OK i saw the video and the url regarding tax related issues for LLC forming etc. My question is this : I'm a European citizen, want to sell to Amazon using FBA and i have a Payoneer already with USD currency. Question 1 : If i state that i'm a European citizen Amazon will place a payment to Euro to Payoneer and then Payoneer convert it to USD ? Question 2 : Let's assume i order a package of X item from Chinese supplier will i tell him the details to ship it directly to Amazon or i need an intermediate in US that will receive the package and resend it to Amazon ? 3. When a package comes from China there are no importation taxes or form to fill so that another service is needed for this ? Where i can find clear step by step information for all these ?

  • Hi, been watching your informative videos in awhile. One question is FBA dead? I've seen other people posts about it. Thanks.

  • Hi,
    I need favor from u. I planned to open a seller account with 4 friends in coming week. Im a US non-resident. I have 1 doubt that what r all the documents i need to submit after my credit card submission?

    I hope ur reply is more useful for me.
    Just now ·

  • Have you heard of Transfeewise? Lot better and faster, lowest conversion rate, and the best process time, multi currency , similar E xompany as Pyoneer 🙂

  • Oi does Amazon Start FBA (marketplace) downunder so we can incpect the shipment now or it's there privet Wearhouses ??
    Please make a vedio for ur Aussie FBA followers addressing Aussie new GST rule and other critical points U reckon it's useful (someone asked that before) look mate appreciate what are you doing regardless you get paid for it or not lol any help here would turnd up to a potential customer on JS anyways. Good you keep it general to suite anyone outside USA
    As the vedio title however if you can't be spacific for Ur own country followers/costumers as you need to stick with a particular agenda for JS channel please share your personal YouTube channel or any other way we can contact you freely
    Cheers Lenny
    Good man.

  • Hi Lenny! I'm Dan Ariel from the Philippines, I already have an Amazon account. But things doubt me If I can sell here in the Philippines. Am I eligible?

  • Thanks for sharing this Video as am from India can you please guide me how can i sale products as dropshipping with as i have already account on

  • what do you do if you accidentlly signed up for us associates affilliates linking and realized after you tagged yoru videos its gonna be ads and sales i guess taxed in the us is this a issue

    i just noticed the top said us locale is this a issue or cna i still do affilliate links not sales does that matter or do i have to switch all the links and redo it eeek

  • I am a international student in USA, I am under the F1 VISA from Romania. If I want to sell on amazon should I make the LLC in Romania or USA, since I live in USA but I am on a student VISA? Thanks

  • Man, it sucks. My country is not listed as one of the required countries to start a seller account. They want an address and a phone number from those countries; what should I do?

  • If I wanted to sell on Amazon to the US but also have an online store in Australia how would I go about shipping? Would I have to arrange something with my supplier to ship lets say 75% to Amazon USA and 25% to Australia so I have my own personal supply to
    fulfil online orders here. Do you have any advice? Thanks.

  • Any ideas how to get Amazon to explain why its suspended your account? I have been trying for over a month to get an explanation. It seems they declined me as soon as they saw that I had a Swiss bank account, as I live in Switzerland. I am now thinking about forming an Irish company with an Irish bank account. Anyone had any luck with that?

  • Hi there ! can you please clarify more the tax declarations when selling on Amazon US being registered as company in another country ?

  • Hi,

    I have a question I am living in UAE and creating account from India.

    Do I have to register a company in India or I can create a pro Merchant account without registering a company?

  • Hi, I am Mongolian and my country didn't listed on accepted countries to sell on Amazon. However I currently study in Austria. Am I allowed to sell on Amazon? or do I need to establish LLC in the USA?

  • And what about selling outside of amazon your private label products? For example to use a company which fulfils the products?

  • Hi Lenny, really appreciate your videos. Like you I'm based in Australia and am about to set up the right business structure (with a Director in India) to sell on Amazon India. Can I still source my product from China and have it delivered staright to an Amazon warehouse in India to save shipping it from Australia? Pros and cons? Thanks Michael

  • What about the income taxes to be paid in the US/UK for selling goods in those countries ? how could those be managed ?
    Can my Indian company be registered as a seller on Amazon US/UK ? or do i need to incorporate a company in their respective land ?

  • in UK you need to be VAT register only if your gross profit per year is over 80k, bellow that you don't, you need though to register for a ltd

  • if i am a non resident of australia, living in thailand, should i set up a pty ltd in australia, or llc in usa, can i use my thai bank account for my business.

  • If I am selling in USA from another country, from the manufacturer do I have my shipment delivered to a US Amazon Whse or an Amazon warehouse in my own country?

  • I am a Canadian citizen trying to sell on the US Market place. I already have a U.S bank account, but do i need an EIN? What would you recommend i do?

  • Nah,,,,amazon is fuctard racist . only way you can sell on amazon is you must US ppl or white or US allies ? my country already on the list accepted seller. by they still refused me become seller. with no explanation why the hell.

  • Hi Do you think that selling in USA easy. I talked with someone help us to start a company. I live in Sweden and he said that it is dangerous to sell on USA because anyone can judge you if you do something wrong. For exampel if your product damage someone so it can be a high penalty. I became very afraid. You know I don't want to sell a low quality product but is it so dangerous to sell on US marknad?

  • Hi all! Anyone who is selling in the US Market from the Philippines? What tax information should one submit to open an Amazon Seller Account? Thank you!

  • Hi Lenny, in your video you didn't mention the sales tax. According to Amazon Seller Account, one needs to setup the State Tax Settings. I live in Sweden and I've registered the swedish version of an LLC in Sweden(it's called aktiebolag here). Do you I need to add any states in the State Tax Settings of my Amazon Seller Account? How did you do it as an Australian with Australian LLC who is selling in the USA? I would really appreciate your answer, because it's very important to start this process right from the beginning.Thank you.

  • Hi I have 10 year Amazon experience but my country not in seller list so please I need partners I can run successful Amazon seller account t contact 0092 300 6164802

  • Hey Mate, So, If someone wants to sell in US Market through India. Taxes will be paid to US Government or Indian Government?

  • just short and quick. I love you guys you were the first peoples how helped really to understand this whole think about FBA.

  • Just started learning about selling on Amazon. I have a long way to go but some great information here

  • Hello,
    I have set up an seller account from the UK, but when listing a product, it says that it ships from the UK and there is a shipping cost added automatically as well. How do I change that to say I will ship from the US?

  • I live in the Dominican Republic, very near island from USA. How can i get started selling on Amazon. Thanks.

  • If you have and want to sell in the US do I need to make another account? TIA 🙂

  • Hey Lenny great video, I've registered as a seller on AUS amazon and paying $50 a month in fees and i want to sell in USA, question is do i have to pay another fee to sell in USA as my email and password for AUS AMAZON Logs me into USA AMAZON ? THANKS IN ADVANCE


  • Great video , but I have some questions please .. can I sell to US market if I'm located in Indonesia? And what they need from me exactly, what documents? Indonesia is listed for the accepted countries for Amazon seller, but I want to use the seller to sell in USA market, and to Europe market. And I have a very payoneer account since 7 years using it . I want to receive by USD for US market and by Euro for Europe market, I got both accounts in payonner .. is there any article for what I want ? Please help

  • I live in USA. I m planning to explore online market in Saudi Arabia. Would I able to to sell on amazon from saudi Arabia.

  • You're more as less screwed in the arse if you tried to sell from Australia to this day where they don't give you a choice to set up an individual sellers account for non-intense sellers with all the frustrating hurdles and high monthly fees involved…

  • Hi Jungle Scout. I'm also in Australia and sell in the USA. I receive my money into my Westpac account. Do i get a better exchange rate if i use Worldfirst?

  • Hello sir i am from India and I'm selling on Amazon. Co. Uk but my account has been suspended and I want to know may I sell on amazon global pls sir reply me

  • Hi Lenny,

    very interesting video! I’m Italian and I’d like to start

    to sell as individual (for now) on
    amazon fba but I’m not us-resident. Which documents do I
    have to provide? I also read that Italy is not supported by
    hyperwallet. I have the possibility to create an american bank account
    and activate a mobile phone  in order to have an utility to show to
    amazon but I don't know if that could be enough in order to set up the
    account. My girlfriend is also from NYC so I have the possibility to
    provide an american address but I don't know at this point if they can
    ask me a SSN or other stuff like that. In addition I don't understand if
    for example I choose an italian bank account…what about taxation? I
    mean do I have to pay double taxes for
    selling in us and in Italy because my bank account is italian?

  • Hello Sir, thanks for your necessary information. I have a following question: I want to sell on Amazon EU or/and US, but I am not an EU and US resident.
    What would be the best option for me? To create an US account with FBA and expand to EU? Is it possible?

  • So if you are selling in the US from the Uk do you need to pay tax? Do they tax you if you transfer money from the US to the UK? Many thanks

  • Thanks for the video. It was very helpful.

    I do have a question about shipping though.

    If I choose to ship via DDP, does this apply to both AIR and SEA?
    And when the supplier asks me the Australian Amazon address to be able to provide me a quote, what address do you use?

    Thank you

  • Thanks for the video. It was very helpful.

    I do have a question about shipping though.

    If I choose to ship via DDP, does this apply to both AIR and SEA?
    And when the supplier asks me the Australian Amazon address to be able to provide me a quote, what address do you use?

    Thank you

  • Hi I'm an Aussie too. Do you register at or Is it better to register with ?

  • Dude thanks a ton for this guide!! it is really helpful, I`m from Serbia and i`m trying to figure it out how to register for a FBA seller on amazon, when i want to create a seller account amazon asks me where my business is located, and of course there`s no Serbia on the list, what shall i do ? Please any advice welcome 🙂

  • I am from India and I really want to sell on but my credit card is not acceptable please help me for credit card issue

  • Hi. I am living in Australia. May I know what are the requirements in setting up an US Amazon Seller Account as Australian resident? I hope to hear from you. Thanks mate.

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