How To Get Reviews On Amazon FBA 2020 | Biggest Update With Feedbackwhiz

Updated : Jan 06, 2020 in Articles

How To Get Reviews On Amazon FBA 2020 | Biggest Update With Feedbackwhiz

Ummm… hey, go away. Go away. Come on, get out. My bunny rabbit. Hey, everyone. Welcome back to my channel today. I have Henson from FeedbackWhiz. Henson is the founder of FeedbackWhiz and
we’re here today because we want to talk about all the updates with Amazon FBA reviews. I am sure a lot of you guys who are already
watching me, are using FeedbackWhiz or maybe you’re using the Amazon new review button. And we want to talk about that as well. Henson, how are you doing today? Doing good. Thanks for having me on Tamara. Of course. I noticed a lot of changes with Amazon reviews
and you guys, this is something that you have to stay on top of. We’re here to help protect your accounts. I am sure you guys who have been selling have
been seeing questions all around the communities, “should I still use FeedbackWhiz? How do I ask for a review without getting
suspended? How do I risk getting suspended? How can I protect my account?” We’re here to address all of that today. Absolutely, some of the sellers recently,
if you’ve noticed Amazon been more strict on the way you’re asking for reviews, especially
through buyer-seller messaging. And even product inserts. You got to be very careful with the language
you’re using when you ask for a review. And what they’re really trying to enforce
right now is the way you’re asking for reviews. A lot of sellers, back in the days, we could
always have a little phrase that says, “hey, if everything wasn’t right with your order,
if you have any issues, please contact us and then we’ll make things right. And then, here’s a review. Could you leave us a review?” Right now, Amazon is saying that you can no
longer put that kind of language inside the review request email. They basically want you to ask a review in
a very neutral tone without any incentive to contact you or leaving a positive review. These are all things that they’re trying to
enforce now. That’s the majority of the people who are
getting hit with this proactive email suspension is because of this issue. Make sure you’re checking your templates when
you are using a third party tool. If you’re using FeedbackWhiz, check your templates
and make sure that the language you’re using, your review request, is compliant. And we have a blog that addresses not just
this issue but there’s a lot of other factors that could also be playing with part of this
suspension. Of course, and I want to remind everybody,
it’s up to you. It’s always up to you, you guys, to stay on
top of all the changes and policies that Amazon is making. I will link this blog that Henson was talking
about in the YouTube description below. It’s really fast for you to read. I really want you guys to get familiar with
it because there have been instances that we’ve witnessed across Facebook communities
where people are getting suspended because the language, like Henson said, in the review
follow up sequence is not right. Do not tell someone to contact you. Just don’t do it. Yup. You can save that contact us, contact kind
of language, in your order email. Let’s say, you’re sending out a first email
where you’re sending them some information about the product or how to use the product
or warranty. In that email, you’re not asking to leave
a review. That email, in general, is okay to have some
kind of ‘reach out to us, if you have any questions or issues’. That’s perfectly fine. But if you’re in the review request email,
make sure you don’t have that. And the other concern right now, a lot people
are thinking, “hey, I am not allowed to use third party tools anymore like FeedbackWhiz
to send out emails.” It’s kind of because of the recent suspensions
going on, they automatically assume that third party tools are not allowed. Amazon has been pretty bad at updating their
communication guidelines as back in November 17th, they issued an update in communication
guidelines inside Seller Central. But within a few days, they send out another
update saying there has been no update, they just tried to revise the language inside to
make things more clear. But it actually did, it made people freak
out thinking that, “hey, I can no longer send emails out anymore.” That was scary. I had people, there was post after post in
my Facebook group, “oh my gosh, oh my gosh.” And then, the next day, Amazon literally said,
“oh, that was a mistake.” Just make sure you guys are reading the policy
and I still really love FeedbackWhiz because all of the templates that they have, now we’re
not telling you to just say, “hey, leave a review” and that’s it. Because that’s kind of useless, right? You still want to add a very personal touch
to your email for the customer. And FeedbackWhiz has a lot of already built
in, very personalized emails that work wonderfully. I personally mentor people who use FeedbackWhiz
to ask for a review and it works. It’s much better than that new review button. Let’s talk about that new review button inside
Seller Central. Yeah, Amazon recently launched this request
review button inside Seller Central in your orders page. There’s a little button that you can see. Let me share you my screen for people who
don’t know what it looks like. Let’s see here. For everyone who’s new, this button allows
you to send an email within Seller Central to your customer. But the problem with that is that it’s not
customized. It’s just the same thing going out to everybody
which is right here, which Henson is showing. There is this new request review button that
you can now click on. And what it does is, Amazon will send out
an automated email to the buyer with a set template, subject line. Basically asking them to review the product. Let me see if we have the actual email in
here. It looks like this one. It looks something like this. You’re just going to get a very basic wording. It’s going to say, “your opinion matters.” Seller blah blah blah wants to request to
share your information. It’s going to have the star rating and a picture
of the image. It’s very basic and a lot of, a lot of buyers
already seen this kind of template through the seller feedback templates. And based on our data that we’ve done through
the years, the seller feedback template has horrible conversions. People don’t even open those emails because
you have realize, the subject line that’s being sent out for this product review email,
it’s going to be very generic. It just basically says, “can you share your
experience with this transaction you had?” And as Tamara, we’ve talked about in previous
videos about subject lines and open rates, this will dramatically hurt your open rate
because over time… With a customer, if they’re, remember, if
they’re not only shopping for your t-shirt or your tank top, they’re also shopping for
other things. And when they see the same email over and
over and over and over and over again because everyone is using that button, they’re just
going to delete it. Because that’s what I did this morning with
other emails that I get. You just delete it or you just don’t open
it, right? And the biggest change that happened on Amazon,
a lot of people don’t realize this, now, Amazon requires you – or not requires you, but they
only allow you to send one review request email per order. If you’re using the button, you shouldn’t
be using FeedbackWhiz to request an email, or request a review. Think about this. If you use the button, you send out an email,
and no one opens it, you’ve basically lost that one opportunity you had to get a review,
right? Whereas if you’re using a customized email
template, customized subject line that can actually get you a high open rate like 40%
to 60%, some of our subject lines get that open rate, you can have a much higher chance
of converting to get a review. Definitely, there’s really no advantage of
using this template. The only advantage is that you have the peace
of mind knowing that, “hey, this is Amazon’s review request template. If I use it, I won’t have an issues with getting
a proactive email suspension or anything like that.” Right. But what we’ve done in FeedbackWhiz is that
we’ve now imported this same template inside our preloaded templates. So if you want to use this template to send
out to your customers because you’re afraid of TOS or whatever, then you can do it. And then you could also use your own custom
subject line. This way, you can actually get them to open
the email which will effectively improve your conversions. And for you guys, I did hear that some people
were getting a temporary block for reviews, do not worry about that. It’s just Amazon and their stupid bot I think. But sometimes it happens to us, sometimes
it doesn’t. It just really depends on how you’ve been
managing sending out those reviews. If you are going to use FeedbackWhiz and you
have been using FeedbackWhiz, just stick to using FeedbackWhiz because if you keep safe…
if you’re trying to save $20 and not pay for FeedbackWhiz and just use a button and then
you change your mind and you go back, it’s just not consistent and it’s not good and
it’s going to trigger something. We just want you to stay as consistent as
possible. Also, I’ve heard that there are Chrome extensions
now where it allows you to press a button once in Seller Central to send bulk emails. But again, these are the same messages that
other sellers are using when customers are buying their products. They have the same email on top of one another
and that’s just not a pleasant experience for a customer. Yeah, for new sellers that don’t realize,
the way to really convert getting someone to leave a review is you have to have that
personalization inside your emails, right? How do you get someone to do something for
you? You have to build that connection. It’s just like the same thing in life. If you meet a stranger out on the street and
you ask them to do something for you, they’re not going to do it. They don’t know you, right? It’s the same as sending emails, right? If you build that kind of connection with
them with a story or give them some information about the product. If you build that connection with them inside
the email with the wording, you get a much higher chance of them leaving you a review. This is why you want to build your own custom
templates and send out your own personalized emails because the other thing too, with FeedbackWhiz,
you have these campaign settings where you can exclude sending emails to certain people. Or you can send them out at a certain time
that gets you a higher open rate. With this review button, you don’t know, you’re
going to have to manually go through and say, “hey, did this guy refund the product? Or did they return the product?” You shouldn’t be asking reviews from people
who left you one star in your feedback, right? You can actually filter these. If you have hundreds of orders and you’re
manually doing this one by one, it’s very tedious, right? If you’re just a new seller and you have 3
orders then yeah, you can click it yourself. These are the pros and cons. And majority of us, we want to be at the point
where we are selling 50, 100, 200 units per day. You’re not just going to sit there and do
that. It’s really not worth your time. Having said everything, let’s ask Henson a
few questions that I’ve been asked personally from my members in FBA Winners. Henson, this question gets asked over and
over again. But those of you who are new, we are here
to accommodate that. How many reviews from FeedbackWhiz, let’s
say, I am using the most absolute, best review template to my knowledge and I am sending
it out to my customer, how many reviews – how many emails do I have to send out to expect
one review? Because there’s a lot of people who use FeedbackWhiz
for one day and they start freaking out, they’re like, “oh my gosh, no reviews.” But I’ll let you take it from here. You guys have to realize the review rate for
anything is going to be pretty low, right? In general, if you don’t send any emails or
do any type of review request through product inserts or whatever, you’re going to get less
than 1% conversion. So out of 100 orders, you’ll probably get
1 person, if you’re lucky, that will go out there proactively and leave you a review. And most likely that one person, that one
review could be negative. Because most people are more likely to leave
a negative review rather than positive, right? Now, if you’re using a tool like FeedbackWhiz,
and let’s say you optimize your subject line, you optimize your template to cater to the
product you’re using, the audience, there’s a lot of research you have to do, right? Tamara, you teach this. You help people understand how to come up
with the right message. We see anywhere from 3% to 8% conversions. Out of 100 emails, or 100 orders that get
opened or converted – out of 100 emails that you send out, if your open rate, let’s say
40%, and 40 of those emails are opened, you can get anywhere from 3% to 8%, right? You could get 3 to 8 reviews out of it. I agree because people that are inside of
my training program, the students that have used my template that I’ve been testing for
2 years, they get 1 review out of every 20 to 25 orders. Which I think is amazingly high. Your subject and your email, it does matter. Even for myself, I never leave reviews unless
I am angry at someone or I really have the time. But as normal human beings, it’s very important
that you are using something to send out an email at the right time. Because let’s say you’re still using Amazon’s
Seller Central’s review button, and you’re just randomly sending it out when you have
some free time, it’s never going to work. And believe me, I do this for my own businesses
and the problem with that is let’s say, you’re sending it out at 7AM, but 7AM is when everyone
is rushing to go to work. They’re not going to read your email. It’s very important that emails are going
out at the right times. They’re getting automated. They are very personalized with a warm feeling. Henson, my next question is, “how important
– how often do these rules change?” Because sellers sometimes cannot keep up all
the changes. What is the most, how long do these rules
change and take effect and all that? Honestly, it seems like things are changing
a lot more frequently these days than they were in the last 5 years. Back in the days, 3 or 4 years ago, things
barely changed. Amazon didn’t really enforce a lot of things. But personally, I think the reason why there’s
been a lot of change and a lot of enforcement is because of, politically Amazon has been
in the news a lot, there’s a lot of Congressional hearings, anti trust, they’re asking Amazon
a lot of questions about how they do business practices. I think, by nature, they’re under some kind
of pressure to show that they’re actually doing something to make this selling platform
fair for everyone. A lot of people complain about how Chinese
sellers are getting unfair advantages or Chinese sellers are manipulating rank or reviews or
hijacking your listings. I think they have to try to show that hey,
we’re actually enforcing some of these policies. That’s why we’re seeing a little bit of a
higher uptick on Amazon being more stringent on some of the rules. I think it can only go so far because they
can’t… recently, you guys have probably seen too with the buyer data going away. It’s something that a lot of sellers are angry
about because they’re saying that “hey, these are my customers.” But Amazon’s saying they’re not really their
customers, “they are ours.” There’s probably other factors and a lot of
the changes. Honestly, I don’t know the answer but it can
only go so far because as a seller, you need to have certain data to be able to succeed
in your business, right? If they’re going to take away the ability
to get reviews or solicite reviews… reviews are the bloodline of Amazon itself. You need reviews in order to get people to
buy your products. I don’t think it’s going to go to an extent
where they’re going to say, “oh yeah, you can’t ask for reviews anymore.” Because people are going to be angry about
that and it’s not a good thing for Amazon. There’s really no reason for them to do that. They want to enforce the policies to make
sure everyone’s on the same playing field. And I had to ask because a lot of people are
always surprised, “oh my gosh, it’s changing again.” But really, in business, everything is going
to change. We just have to change with it. We have to be ahead of the game and on top
of everything if we want our business to run smoothly. My very last question, I am sure some people
are already wondering, “how about product inserts? Product inserts – how is, what is the safest
way to go about that?” For those of you who don’t know what that
is, it’s just every single time someone buys your product, there’s a little card, it’s
a little thank you card asking to leave a review. What is common practice to stay safe? There’s a lot of strategies to product inserts. Some people like to use product inserts to
collect customer data. What they’ll do is they’ll put a link or something
in there to tell them, “hey, here’s a coupon or here’s a free bottle of their, you can
get your second free bottle on us” or “second product for free, click on this QR code, or
click on this link to register for a warranty.” People do that all the time. Actually some of the big companies do that. And the reason they can actually get away
with that is because they offer that same code and same message on all their products
in all different channels, not just Amazon. Amazon views this as, “hey, this is part of
your business, it’s not really against TOS because they need to register or they’re giving
them something.” They’re not really manipulating the reviews. Now, if you try to throw in asking them for
a review, on top of putting all the other stuff in there, that’s where it gets a little
questionable because they want to ask, you can still ask to leave a review on the insert
card. You just can’t ask them to leave a positive
review or to incentive them for something you’re giving them. I would say there’s a fine line where you
want to be careful with the strategy you’re trying to do. If you’re either trying to collect their information,
get them off… if you can get their information, that’s the best thing you can do. You can send them emails outside of Amazon
where they can’t track you and you can do all types of stuff, right? But if you’re just trying to ask them for
a review and leave it on Amazon, I would say save that for the email followup because that’s
more effective. Because you’re putting a link on the card,
it’s unlikely they’re going to click on – they can’t link on the link. They have to physically go to the computer
and type it in. It’s just too much work, right? It’s better to try to collect that information
if you can. Get them off of Amazon and then don’t quote
me, but people do what they have to do. And that’s fair. To give you guys an example, let’s say I am
buying an iPhone on Amazon. I am buying an iPhone. And in order to get my iPhone up and running,
I need to contact somebody. That’s fair. In that case, Amazon is not going to be like,
“hey,  you can’t do that.” I can’t open my iPhone. That’s where the fine line comes in. But don’t make it super obvious. Don’t do the gift card trick. There’s some gift card trick. Don’t do that. Don’t do PayPal refunds. You guys, stop doing the PayPal refunds. And yeah, I think that’s it. The thing right now is Amazon, when you read
their policies, it’s a pain, right? There’s so many different pages. And a lot of the policies are contradicting
each other, right? When you read one page and you read a second
page, you’re like, “well, this page just said you can’t do this but this page says you can.” Amazon is not stupid. They write, the way they write their policies
is very vague. So it’s open for interpretation, meaning that
if they want to enforce on something, they can because it’s so vague. The key here is following people like Tamara,
following companies like FeedbackWhiz who are, we are, we have inside information. We follow the rules. Or we know the news that comes out. Based on the changes and based on what Amazon
is enforcing, you’re going to keep up to date on what’s going on, right? It’s impossible to keep up to date on everything
yourself. There’s just too many things going on. You just want to go on Facebook, join these
groups, go to Tamara’s group, follow FeedbackWhiz, and we’ll always post blogs and articles. And we help sellers understand what’s changing
and what you should do to comply. And all you guys got to do is show up and
we’re all on the same page. Absolutely. Awesome. Well, thank you so much for your time today,
Henson. Always a pleasure. If you guys are new, I know a lot of you guys
are familiar with Tamara Tee’s channel. But if you new, be sure to use my 50% off
code for FeedbackWhiz, I’ll link it below. I will also link the blog that Henson was
talking about so you guys know exactly what is allowed, what is not allowed, and that’s
it. Thank you so much for having me on Tamara. Yeah, of course, I’ll see you guys next time. Bye.


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