Google Ads by Clever Ecommerce – Installation Process  Step 5

Updated : Nov 10, 2019 in Articles

Google Ads by Clever Ecommerce – Installation Process Step 5


Are you stuck on step 5 of the Clever AdWords’
installation process? Not a problem. Throughout this short video, we will provide you with
all of the necessary tools to guide you through the last step of the installation process.
We will show you how to navigate your daily spend so you can set your ad budget and start
turning your clicks into conversions! After this final video, you will be a Clever Adwords
installation expert! Hello, I’m Claire and I’m going to guide
you through the fifth and final step of the installation process… you made it! All that
is left to do is input your daily spend. First of all, please note that all campaigns
created by Clever AdWords app will be on a Shared daily Budget. And what exactly is a
shared budget? On Google AdWords you can use a shared budget
for allocating an amount among multiple campaigns. When you are choosing an amount to be spent
across multiple campaigns, Google will adjust the way your money is spent in the best way
to increase your return-on-investment. This amount spent daily between your campaigns
created by Clever app you can set it very easily by utilizing the sliding scale to drag
the cursor to your preferred budget limit. Once your campaigns are ready and uploaded,
the system will start showing your ad until your limit is met. After that, your ads will stop showing for
the day. Notice that adwords will bill you for the number of clicks your ad gets, not
for how many times it shows. Another important thing to note is that on
some days you might see that your daily spend on your AdWords campaigns exceeds your set
budget limit. This is happening because the Google AdWords
system will show your ads more times during the days with higher search traffic. If you
see this don’t worry, Google is going to allocate your budget during the month in such
a way that your total amount spent won’t exceed the amount that is equal to your daily
budget multiplied by the average number of days in a month. And the next question you probably have…
How much should I spend on AdWords? Generic rules do not apply here because Google AdWords
is not an ordinary channel of advertising. It is built as an auction marketplace; therefore,
the amount you should be spending depends on your industry and the popularity of your
keywords. On the Clever AdWords app you will find a
recommendation based on the category of your store. We recommend a minimum budget of $10
as anything less will not provide you with representative results. Your campaigns will
be limitedly displayed and you will be losing a lot of your potential customers.
When you start with AdWords, you should keep in mind that you are making an investment.
The less you decide to spend, the more limited your opportunities will be. The important
thing is to focus on your ROI and not on the cost of your Ads. This way you will be testing
the real profitability of your campaigns. Eventually, you will be able to know what
keywords are bringing you conversions and which landing page message is working best
for your company. If you are still not very sure about the amount
you want to set, don’t worry! You are welcome to change this amount at anytime on your Clever
dashboard. We remind you that this spend will be charged
by Adwords and not by Clever Adwords’ application. After making some terms clearer, you can now
click the “Finish” button and your installation is complete. Congratulations! Let’s start displaying
your campaigns. You will receive an email as soon as your
campaigns become available! While you’re waiting for your campaigns
to be completed, follow this link to see what we are creating for you now that your installation
process is complete! If this was helpful to you, like our video.
If you still have questions, feel free to leave your concerns in the comments section
below! Don’t forget to subscribe to our channel
and follow us on social media for more useful ecommerce content! Go to your new Clever Adwords app to complete
the installation. Don’t waste another minute, start bringing potential customers to your
store! To go to the Clever application, click on
the link at the top of the screen. If you are browsing with your mobile device, you
will find the link below in the description of the video.

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