Frank & Oak re-invents e-commerce experience with OVH Private Cloud powered by VMware

Updated : Nov 10, 2019 in Articles

Frank & Oak re-invents e-commerce experience with OVH Private Cloud powered by VMware


we start breaking out 2012 with a very
simple mission is to help man dress and live a better life our goal is to create
a brand for the very specific male demographic at first and of course we
offer women the creative generation where we thought those men were actually
underserved and need a new way to shop and that’s where we came up about with
our online concept first and now of each other we always believe that in our
generation technology was going to play a big role obviously across every
industries but even more specifically would retail in commerce if you think
about it it makes a lot of sense because it’s all about delivering a unique
experience for millions of customers and and all the aspect that you know
technology complain to that is really what’s changing the industry our biggest
challenges always been to you know scale the organization and scale basically as
the company got bigger you know starting from as he orders a week to thousands of
orders after that you know from a technology perspective the traffic on
our site from an operational perspective you know being able to deliver more
orders you want to make sure that as you grow the quality of you experience does
not decrease in 2012 Franken Oak started at AWS and migrated to OVH to message
cost as the company grew so did the infrastructure so we ended up with
dozens of servers which became somewhat difficult to manage we rationalized by
moving to the private cloud at OPH which helped us to spend much time on the
infrastructure so we started looking at virtualized solutions to help us in that
regard OVH offered us this year as a service we
quickly realized this was a solution that would work very well for us to
manage our scalability our increasing needs for performance the dirac gives us
a close network that makes it easy to manage our different servers but can
also expand from one data center to another
even on another continent as an e-commerce it was important for us to be
able to scale according to demand seasonality is an important factor in
our business so during peak season we needed to be able to easily scale up our
offering and then scale it back down when the man was lower vSphere allows us
to view this very very easily by just spinning up new VMs to meet demand and
then scale it back down very efficiently the key benefits were using this year
has been to manage scalability and flexibility and spend much less time
managing our infrastructure than we used to so mean over the last few years that
we’ve had in mobile we’ve added retail and now we actually very clear to launch
womenswear collection actually a number of months ago
we’ll continue to focus on that on our omni-channel experience and ultimately
to try and pioneer and surprise our clients every single step of the way in
terms of our objectives the next year is definitely to take our brand global you
know we already have customers in Canada and the US and we feel like that we have
something different offers so let them bring that Asia and Europe will be one
of our next objective but beyond that I think there’s so much disruption
happening the industry that is a huge opportunity to innovate further and
create new experiences of our customers there’s no doubt that as we grow being
able to scale quickly properly and also cost-effectively it’s definitely
something we care about tremendously and I do think we have the right partners
with overreactions be able to do

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