Challenges Faced by ‘Shopping Malls’ today

Updated : Feb 01, 2020 in Articles

Challenges Faced by ‘Shopping Malls’ today


The Shopper of today likes to feel and touch
a product before making a purchase but also prefers the convenience of a digital lens. The malls of today are facing a few challenges
where Store and brand owners constantly demand a
higher footfall to the mall There is no way to engage with an anonymous
shopper The mall’s marketing departments has no
way to quantify a campaigns success or even the ROI
As malls are becoming larger, navigating inside a mall is becoming increasingly overwhelming
even for a regular shopper Mall based loyalty programs are difficult
to implement and sustain

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