Amazon as an enabler for insurance innovations

Updated : Nov 19, 2019 in Articles

Amazon as an enabler for insurance innovations


Amazon and insurance – is it a chance or a challenge for the insurance industry? I think that Amazon is a great opportunity to develop new possibilities to the distribution of insurance business. I am not afraid about Amazon and about the possibility to the marketplaces like Amazon or other. We need to take account for example the people of Alibaba. It´s the same. But I think it´s a great opportunity for the industry to open a new channel self distribution. The main goals behind your cooperation are awareness, leads and innovation. So Amazon is for you an enabler for innovation? Yes, of course. One important thing or a collaboration of a partnership is the innovation. We work together with Amazon in some different possibilities to innovate in terms of, for example the Echo and Alexa skills, or for example to improve the systems in our platform or in his platform. I think that is a great advantage to work together and innovate. What kind of Alexa skills do you develop? Now we have some skills in health insurance approached to give information to the customers of healthy life or programs to improve the health of kids or something like this. And now we are developing new skills for general information of a approach of a company to include in the Echos or other possibilities that Amazon now is developing. And your roadmap for the future – do you consider expanding your cooperation with Amazon? Of course. And how? Now we are expanding the collaboration to other countries. At the moment it is in Spain only? At the moment we have only the collaboration in Spain and we are thinking or we are talking about this with people of Amazon to expand the collaboration to other units in the world. Mainly in Europe of Amazon partnerships. And also in Germany? Maybe. Maybe yes. Thank you very much. Your welcome.

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